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ARA Key Personnel and Qualifications

Alan Zimmerman
Dr. Alan Zimmerman, a Fulbright scholar, is Managing Partner of ARA and founder and President of Radley Resources, Inc., the leading interiors environment market research firm in the U.S. He has more than 30 years experience in international and domestic marketing for interiors and construction products, with ARA, Radley Resources, Westinghouse Electric Corporation and E.F. Hauserman, Inc. Dr. Zimmerman is also professor of marketing and international business at City University of New York - College of Staten Island. He is a three-time past President of the New Jersey Chapter of the American Marketing Association and a frequent speaker and author on research and marketing. He is the author of Protecting Your Intellectual Property Rights (Springer 2013) and Business to Business Marketing Management: A Global Perspective (Routledge 2013)..


To help serve our clients better, ARA has established an Advisory Board of the most knowledgeable design professionals working on the cutting edge technologies within our industry. We are pleased to announce that Gary Graziano, Alex Oliver and Mark Johnson have agreed to serve as advisors. Here is a little more information about each of them:

Mark Johnson – FAIA|CKD|AIBD, Advisory Board Chair
Mark is a member of the AIA College of Fellows in recognition of his service to the profession and pioneering work in AIA continuing education. He holds both a MBA degree and Bachelor’s degree in Architecture from Washington University in St. Louis, as well as a Master’s degree in Architecture and Urban Planning from UCLA.

Formerly, Mark held executive positions with Masco, Whirlpool and CertainTeed Corporations, where he led efforts to partner with the design and building industry by creating educational, informational, and experiential resources for design professionals. He has collaborated with industry leaders like Google, Apple and McGraw-Hill to bring digital tools and continuing education to the design profession. He writes and speaks internationally on subjects ranging from sustainable design and technology to design trends that impact architecture.

Mark is recipient of several design and industry awards and is a three-time winner of the AIA Continuing Education System Award for Excellence. His social media marketing work received two Be2Awards at Social Media Week in London, 2012. ;

Alex Oliver
Alex Oliver is the CEO of Igloo Studios (, an official Google SketchUp partner and developer of 3D building product models and related productivity applications for design industry professionals. Alex has spent the past seven years educating designers and manufacturers on how to use free technology to collaborate in the design and build process. As the co-producer of the popular educational video series The SketchUp Show, Alex and his Igloo Studios team have reached over five million homeowners, professional designers and manufacturers worldwide with free training on how to leverage Google SketchUp in the design and specification workflow.

Peter Szego – AIA
Peter Szego co-founded ARA and Specification Associates Inc., marketing consultants to building product manufacturers. A registered architect, he has worked with top architectural firms, including Morris Lapidus Associates and Hardy Holzman Pfeiffer Associates, and has taught at Princeton and New York Universities. With over 30 year’s management experience in architecture and industry, Mr. Szego has served as Vice President/Marketing and General Manager for manufacturers of building, consumer and industrial products. Mr. Szego’s projects have been awarded the Construction Specification Institute’s Best Binder of the Year Award, McGraw-Hill’s Best of Sweet’s Marketplace Award, Architectural Record’s Award for Excellence in Advertising, and the AIA’s Continuing Education System Award of Excellence.


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