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ARA Key Personnel and Qualifications

Alan Zimmerman
Dr. Alan Zimmerman, a Fulbright scholar, is Managing Partner of ARA and founder and President of Radley Resources, Inc., the leading interiors environment market research firm in the U.S. He has more than 30 years experience in international and domestic marketing for interiors and construction products, with ARA, Radley Resources, Westinghouse Electric Corporation and E.F. Hauserman, Inc. Dr. Zimmerman is also professor of marketing and international business at City University of New York - College of Staten Island. He is a three-time past President of the New Jersey Chapter of the American Marketing Association and a frequent speaker and author on research and marketing. He is the author of Protecting Your Intellectual Property Rights (Springer 2013) and Business to Business Marketing Management: A Global Perspective (Routledge 2018). He is past President and current secretary of the Fort Lee chapter of Rotary International.


To help serve our clients better, ARA has established an Advisory Board of the most knowledgeable design professionals working on the cutting edge technologies within our industry. We are pleased to announce that Gary Graziano, Alex Oliver and Mark Johnson have agreed to serve as advisors. Here is a little more information about each of them:

Mark Johnson – FAIA|CKD|AIBD, Advisory Board Chair
Mark is a member of the AIA College of Fellows in recognition of his service to the profession and pioneering work in AIA continuing education. He holds both a MBA degree and Bachelor’s degree in Architecture from Washington University in St. Louis, as well as a Master’s degree in Architecture and Urban Planning from UCLA.

Formerly, Mark held executive positions with Masco, Whirlpool and CertainTeed Corporations, where he led efforts to partner with the design and building industry by creating educational, informational, and experiential resources for design professionals. He has collaborated with industry leaders like Google, Apple and McGraw-Hill to bring digital tools and continuing education to the design profession. He writes and speaks internationally on subjects ranging from sustainable design and technology to design trends that impact architecture.

Mark is recipient of several design and industry awards and is a three-time winner of the AIA Continuing Education System Award for Excellence. His social media marketing work received two Be2Awards at Social Media Week in London, 2012.

Gary Graziano – AIA, Advisory Board Member
Gary has more than 35 years of construction industry design, product development and marketing experience. He has held key staff and executive positions with firms such as Conifer Development, Whitney & Graziano, Armstrong World Industries, McGraw-Hill,, the HIGH® Companies and US Concrete. His functional experience includes architecture and interior design, real estate development, general construction, specialty contracting, home building, building pr
oducts manufacturing, basic materials production, construction information and Internet software. Gary also writes about strategy, innovation and building products for regional and national publications and has launched new products, services and websites; organized and managed large marketing research projects; managed AutoCAD and BIM implementations; developed dozens of continuing education programs, including several focused on sustainability; and, undertaken successful, national and local award-winning advertising and marketing campaigns focused on architects, specifiers and contractors.

Gary holds a Bachelor of Architecture degree from Cornell University and a Master’s degree in Engineering Management with majors in Marketing and Innovation from Drexel University and co-holds five building products-related patents. He is past President of the Mid-Atlantic Precast Association, the Bucks County Chapter of the American Institute of Architects, The Philadelphia Chapter of the Product Development and Management Association and AltusGroup, Inc.

Peter Szego – AIA
Peter Szego co-founded ARA and Specification Associates Inc., marketing consultants to building product manufacturers. A registered architect, he has worked with top architectural firms, including Morris Lapidus Associates and Hardy Holzman Pfeiffer Associates, and has taught at Princeton and New York Universities. With over 30 year’s management experience in architecture and industry, Mr. Szego has served as Vice President/Marketing and General Manager for manufacturers of building, consumer and industrial products. Mr. Szego’s projects have been awarded the Construction Specification Institute’s Best Binder of the Year Award, McGraw-Hill’s Best of Sweet’s Marketplace Award, Architectural Record’s Award for Excellence in Advertising, and the AIA’s Continuing Education System Award of Excellence.


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