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marketing communications for building products manufacturers

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Radley Resources
B2B market reseach especially for construction products, contract furnitureand financial services.

Mark Johnson FAIA / CKD
Mark Johnson is an advisor to Architectural Research Associates, and a leading expert in B2B social media. His award-winning case is included in the new textbook, Business Marketing Management: A Global Perspective.

Books by Alan Zimmerman

Business to Business Marketing: A Global Perspective
A unique textbook offering insights into B2B marketing as well as international business. Used in colleges and universities around the world.

Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates
The only comprehensive overview of counterfeit products available, useful for lawyers as well as corporate managers.



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