B2B market reseach especially for construction products, contract furnitureand financial services.
Johnson FAIA / CKD
Mark Johnson is an advisor to Architectural Research
Associates, and a leading expert in B2B social media. His award-winning
case is included in the new textbook, Business Marketing Management:
A Global Perspective.
Business to Business Marketing: A
A unique textbook offering
insights into B2B marketing as well as international business. Used in
colleges and universities around the world.
Protecting Your Intellectual Property
Rights: Understanding the Role of Management, Governments, Consumers and
The only comprehensive
overview of counterfeit products available, useful for lawyers as well
as corporate managers.